Private listings come up short as coming-soon listings gain ground, study finds

The shift away from private listings and toward coming-soon listings is a trend worth noting, especially for those in the leasing industry. According to a recent study, private listings have fallen short of expectations, with sale prices coming in lower than Zillow's Automated Valuation Model (AVM) predictions. This could have implications for lease pricing and negotiations, as landlords and property managers may need to adjust their expectations for rental income.

Coming-soon listings, on the other hand, have gained ground, potentially offering a more accurate gauge of market value. By allowing buyers to opt-in for updates on a property before it hits the market, coming-soon listings can generate buzz and attract serious buyers. For lessees, this could mean more transparency and a better sense of the market rate for their rent. As the study used a sizable dataset of 10 million sales from 2024 to 2026, its findings are likely to be relevant for industry players.

Looking ahead, it's essential to watch how this trend continues to unfold and whether it influences lease pricing strategies. Will landlords and property managers begin to rely more heavily on coming-soon listings to inform their rental rates? How might this impact the balance of power between lessees and lessors? As the market continues to evolve, staying attuned to these shifts will be crucial for making informed decisions in the leasing industry.

Originally reported by housingwire.com. LeaseNews adds analysis for real estate & property readers.