Keller Williams leads RealTrends Verified City Rankings as team production overtakes agents
Across all brands, teams represented less than one-third of all entries but generated $832.7 billion in volume and nearly 1.29 million sides.
The latest RealTrends Verified City Rankings show Keller Williams leading the pack, but what's striking is the rise of teams in the industry. Teams now account for a significant portion of production, despite making up less than a third of all entries. This trend highlights a shift towards a more collaborative approach to real estate, where teams are increasingly driving results.
For the lease audience, this trend has implications for how they approach their business. With teams generating nearly 1.29 million sides and $832.7 billion in volume, it's clear that scale and resources are becoming more important. Lease professionals may need to consider partnering with teams or building their own to stay competitive. Additionally, this trend may lead to changes in how properties are marketed and leased, with teams potentially having more influence over the process.
As the industry continues to evolve, it's worth watching how other brokerages respond to Keller Williams' success. Will other brands focus on building their own teams, or will they try to compete through other means? Additionally, how will the rise of teams impact the way properties are leased and managed? As the RealTrends rankings continue to provide insights into the industry, lease professionals would do well to stay informed and adapt to the changing landscape.
Originally reported by housingwire.com. LeaseNews adds analysis for real estate & property readers.