Lofty adds one-click Showami integration for on-demand showings

Lofty's integration with Showami streamlines the process of scheduling on-demand showings, a feature that can greatly benefit property managers and leasing agents. By allowing users to request and track showings in one click from their CRM, Lofty is reducing the administrative burden on leasing teams and enabling them to focus on high-value tasks. This integration also has the potential to improve the overall leasing experience for residents, as showings can be scheduled and tracked more efficiently.

In the competitive multifamily housing market, providing a seamless and convenient leasing experience is crucial for attracting and retaining residents. The ability to schedule on-demand showings can be a major differentiator for properties, and Lofty's integration with Showami makes it easier for leasing agents to offer this level of service. With 80,000 U.S. agents now able to access this feature, we can expect to see increased adoption of on-demand showings and a shift towards more tech-enabled leasing processes.

As the multifamily housing industry continues to evolve, it's likely that we'll see more emphasis on technology-enabled leasing and resident engagement. To watch next: how Lofty's integration with Showami impacts leasing agent productivity and resident satisfaction, and whether other CRM providers follow suit with similar integrations. Additionally, it will be interesting to see how Showami's on-demand showing capabilities are used in different markets and property types, and what best practices emerge for leveraging this technology.

Originally reported by housingwire.com. LeaseNews adds analysis for real estate & property readers.