What music sells a house? Agents say it’s not about genre
Taylor Swift, classical or silence? Agents explain how they pick open house music, the one rule most follow and why none can prove it works.
When it comes to selling a house, the right music can make a big difference in creating a welcoming atmosphere for potential buyers. Real estate agents agree that the goal is to make the space feel like home, and the music playing in the background can influence that perception. While some might think that a specific genre, like Taylor Swift or classical, would be a surefire way to attract buyers, agents say it's not about the type of music, but rather the tone and ambiance it creates.
Agents often choose music that is mellow and unobtrusive, allowing buyers to focus on the property's features and imagine themselves living there. The one rule most agents follow is to avoid music with lyrics that might be distracting or make the space feel less neutral. Some agents even opt for silence, especially in high-end or luxury properties, to let the buyers focus on the space itself. Despite the common practice, agents admit that there's no concrete evidence to prove that music actually affects sales.
As the real estate market continues to evolve, it's worth watching how agents adapt their strategies to attract buyers. With the rise of online tours and virtual showings, the role of music in the home-buying process may shift. Will agents focus on creating playlists for virtual tours, or will they prioritize in-person experiences? Whatever the case, one thing is clear: agents will continue to experiment with different approaches to make their listings stand out and appeal to potential buyers.
Originally reported by inman.com. LeaseNews adds analysis for real estate & property readers.