The boring real estate habits that keep deals coming back

Real estate agents often focus on finding new leads, but data from the National Association of Realtors shows that repeat clients and referrals are a significant source of business. With repeat clients driving 46% of volume and referrals adding 44%, it's clear that maintaining strong relationships with existing clients and encouraging word-of-mouth marketing can be just as important as finding new leads.

For commercial lease professionals, this data suggests that building a strong network of existing clients and taking care of their needs can pay off in the long run. By providing excellent service and staying top of mind, lease professionals can increase the chances of getting repeat business and referrals. This approach can be especially effective in the commercial lease industry, where relationships and trust are key factors in clients' decision-making processes.

As the commercial lease market continues to evolve, it's worth watching how agents and brokers adapt their strategies to focus on building strong relationships with existing clients. With most lead sources accounting for under 10% of business, it's clear that a few key relationships can make a big difference. Lease professionals should consider how they can nurture their existing network and encourage referrals to drive future growth and success.

Originally reported by housingwire.com. LeaseNews adds analysis for real estate & property readers.