Real estate cold calling is screened, not dead
Davis says agents should follow broker policy, read Do Not Call rules precisely and use a voicemail plus text sequence to lift replies
The recent guidance on real estate cold calling is a reminder that while the industry has evolved, some tried-and-true methods still have a place - with the right approach. For lease professionals, understanding the nuances of cold calling is crucial, especially when reaching out to potential clients who may be bombarded with solicitations.
The National Association of Realtors and other industry groups have emphasized the importance of adhering to Do Not Call rules and respecting consumer preferences. By following broker policy and taking a thoughtful approach to outreach, agents can minimize the risk of complaints and build trust with potential clients. A voicemail plus text sequence can be an effective way to lift replies, as it allows agents to introduce themselves and provide value without being intrusive.
As the commercial real estate landscape continues to shift, lease professionals should watch how regulators and industry groups refine their guidance on cold calling and other forms of outreach. With the increasing use of technology and data, agents will need to balance their marketing efforts with respect for consumer privacy and preferences. By staying informed and adapting to best practices, lease professionals can build strong relationships with clients and stay ahead of the competition.
Originally reported by housingwire.com. LeaseNews adds analysis for real estate & property readers.