How to overcome the 9-month listing objection with homesellers
What do you do when a seller pushes back on a nine-month listing agreement? Coach Darryl Davis tells you how to explain to clients why a fast sale can negatively impact their bottom line.
When it comes to listing agreements, a common objection from homesellers is the length of the contract, particularly the 9-month term. This is a crucial concern for the lease industry as well, as property owners and managers often have to navigate similar discussions with prospective clients. The key is to understand the reasoning behind the agent's request for a longer-term agreement and be prepared to address it.
A fast sale may seem appealing to homesellers, but as Darryl Davis points out, it can actually negatively impact their bottom line. This is because a rushed sale may not allow for the best possible price to be achieved, potentially leaving the seller with less than they could have gotten with a more strategic approach. For lease professionals, this is relevant as it highlights the importance of taking the time to properly market a property, whether for sale or lease.
To overcome the 9-month listing objection, agents and lease professionals should focus on educating their clients on the benefits of a longer-term agreement, such as allowing for a more comprehensive marketing strategy and giving the property maximum exposure. What to watch next is how agents and lease professionals adapt their sales strategies to address this common concern and provide value to their clients. By doing so, they can build trust and demonstrate their expertise in navigating complex real estate transactions.
Originally reported by inman.com. LeaseNews adds analysis for real estate & property readers.