8 ways to expand your sphere of influence in real estate in 2026
Kayla Lee is an agent with SERHANT. in New York City. She shares her tips for building your sphere of influence in real estate.
As we head into 2026, real estate agents are looking for ways to stay ahead of the curve and grow their business. For Kayla Lee, an agent with SERHANT in New York City, building a strong sphere of influence is key. Her tips offer practical advice for agents looking to expand their network and increase their opportunities. By focusing on relationships and community engagement, agents can establish themselves as trusted experts in their local market.
In the leasing world, a strong sphere of influence can be especially valuable. With a growing number of renters and changing market conditions, agents who have a deep understanding of their local community and a wide network of contacts are better equipped to navigate complex deals and find new opportunities. By following Kayla's tips, leasing agents can build a loyal client base and stay top of mind for referrals and recommendations.
As we watch the real estate market evolve in 2026, it's clear that agents who prioritize relationship-building and community engagement will be well-positioned for success. To watch next: how will agents adapt to changing market conditions, such as shifting interest rates and new regulations, and what new strategies will emerge for building and maintaining a strong sphere of influence in the leasing world.
Originally reported by housingwire.com. LeaseNews adds analysis for real estate & property readers.